My position with RMHB is long, and I have enjoyed for over a year following the messages on this board.This is my first post.
First, I am long with RMHB because I believe in this management team, and of course, the product. The successful 24/7 exhaustive efforts to even position RMHB products in the market merits some celebration. However, these are just necessary steps to get to the ultimate determination of value...sales.
I am a little concerned when I visit discount to high end grocery establishments and I see shelves stacked with choices of beverages competing for the consumers' eye. I believe management, by publicly announcing their position of directly attacking the two flags at the top of the mountain, Munster and Red Bull, may strategically be planting the seed for the consumer to "try"...which is all we can ask for at this time.
If RMHB gleems even a small percentage of the loyal customer base of Munster and Red Bull, sales will be $ignificant.