RCH Grupo/CBD Life is looking to steal market share from well established icons in the energy drink market, Red Bull and Monster, so they know that keeping profit margins low at first is a brilliant way to kick em right in the ass.
Another well established competitor would try and flood the market with a similar product that they had stockpiled for release all at once and at a reduced price, and all of those in charge of this effort are well aware of the strategy.
In our case, not only would it probably see decent success even if it were just another energy drink that tasted great underselling the big boys, but when you add the CBD into it
, you just introduced the game changer. $$ RMHB $$